Norit Express Yourself Facebook App

When you feel good in your clothes, you feel better. So, how do you feel today?

This was the main concept behind a digital action short produced for the wash and care clothing brand, Norit.

The goal was to create an app for Facebook followers (non followers too, of course) where they could share personalized quotes about their mood.

Jeans, t-shirts and jackets were the canvas used to write on how they felt about the typography, color and shape they wanted to comment about on.