In 2015 Nocilla committed to enhancing one of its most prominent product attributes: its delicious and appetizing product.
Aware of the need for a channel to take advantage of this quality, we relaunched their Instagram profile, a place where the user can appreciate and consume their product in a mainstream, modern, funny and innovative way.
A fresh and engaging art direction, plus the brilliant work of the talented photographic studio Roig i Portell, resulted in a giant leap not only qualitatively but also quantitatively in the Instagram community. The number of
Instagram followers increased greatly and grew by more than four times the previous number of followers in less than 3 months.
It was a real gift to be able to do this work.