FC Barcelona Canaletes Water
Nike wanted to prepare a notorious PR campaign with the possibility of the FC Barcelona football team playing in the final of the 2013 Champions League.
The aim of the PR campaign was to give to the first team players, bottles of water from the Canaletas fountain, making it a historic celebration place for the FC Barcelona supporters. It was supposed to symbolize that the players had a sample of the support of their fans, in the shape of the water they got from the fountain.
Unfortunately FC Barcelona lost in the semifinals and the campaign was not carried out.